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LOONA™ Supportive Comfort Wireless Shaping Bra

Why you'll love it
Supportive as an underwire, without the wire
Modern foam cups for a perfect fit
Lifted, shaped & contoured all day
Adjustable straps with no-slip comfort
Extra band coverage for a smooth shape
Adjustable hook-and-eye closure
Wire-Free Most Loved
Support of a wire, none of the pain.
360° Smooth Smooth Back
Eliminates back & side bulge instantly.
Invisible No Lines
Vanishes under tight tees and dresses.
Real Lift Natural Shape
Foam cups lift & contour for a perky look.
Breathable Cool Feel
Wicks moisture to keep you fresh all day.
Easy Care Long Lasting
Retains shape wash after wash.
Regular price $84.00
Regular price $84.00 Sale price $167.00
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Black
Black
White
White
Chai
Chai
 
Unsure of size? View Chart (EU)
Band → Cup ↓ 65707580859095100105110
A SMM
B SSSMLXLXL
C SSMLLXLXL2XL3XL3XL
D SSMLXLXL2XL3XL3XL4XL
E SMLXLXL2XL2XL3XL4XL4XL
F MLLXL2XL2XL2XL3XL4XL4XL
G 2XL2XL3XL3XL4XL4XL
H 2XL2XL3XL3XL
Try it Risk-Free for 60 Days
Not the perfect fit? No problem. Swap it for any size or style, or get a 100% refund. No questions asked.
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Loona™ Supportive Comfort Wireless Shaping Bra

Loona™ Supportive Comfort Wireless Shaping Bra

Regular price $84.00
Regular price $84.00 Sale price $167.00
SAVE 49% Sold out
  • files/Screenshot_2026-01-21_at_8.37.48_PM.png

    I wore Loona under my work clothes and it made feeling confident so much easier. It smoothed everything out without digging in. Super discreet and honestly a lifesaver.

    Ava M.
  • files/Screenshot_2026-02-03_at_8.47.42_AM.png

    This is one of the best things I’ve bought for my body. It’s comfy, easy to use, and lets me go about my day normally.

    Mia R.
  • files/Screenshot_2026-02-03_at_8.47.46_AM.png

    I wear Loona everywhere now. It’s cute, discreet, and really helps take the pain out of wearing a bra. Honestly a lifesaver.

    Sophie L.

    How Does It Work

    Smart Support. Zero Wires.
    Loona replaces painful metal underwires with our proprietary 360° Compression Technology.

    • The Lift: Molded "Memory Foam" cups mimic the shape of a wired bra to lift and separate, preventing the "uni-boob" effect.
    • The Smooth: Targeted compression zones along the side and back instantly erase bra bulges and back rolls for a seamless silhouette.
    • The Feel: The wide, non-slip underband anchors the bra in place so it never rides up, meaning you stop adjusting and start living.

    Product Specifications

    Engineered for All-Day Wear.

    • Material: Premium Cloud-Touch Blend (91% Nylon, 9% Spandex) for breathability in Aussie heat.
    • Closure: 4-Row adjustable Hook-and-Eye closure to accommodate natural body fluctuations.
    • Straps: Fully adjustable, non-slip straps that can be converted to a Racerback (Criss-Cross) for extra support or hiding under tanks.
    • Care: Machine washable (Use a mesh bag to protect elasticity). Air dry recommended.

    Shipping And Delivery

    Fast, Local Dispatch.
    Forget waiting 3 weeks for overseas packages. We ship directly from our Australian Warehouse.

    • Standard Shipping: 2–5 Business Days (Metro Areas).
    • Priority Shipping: 1–3 Business Days.
    • Handling: All orders are packed and dispatched within 24 hours. You will receive a tracking number the moment your Loona leaves our door.

    60 Day Money Back

    The "Wear & Wash" Guarantee.
    We know buying bras online is scary. That’s why we take the risk, not you.

    • Try it for 60 Days: Wear it to work, wear it to sleep, wash it. Put it to the real test.
    • Love it or Refund it: If you don't feel confident, supported, and comfortable, simply email us for a hassle-free refund or exchange. No awkward questions.
    View full details

    Trusted by 200,000+ women

    I wish I knew about this sooner

    I wish I knew about this sooner

    My boyfriend got me Loona for my birthday and I'm obsessed. The quality is amazing and it's so comfortable!

    — Natalie R.

    Best purchase ever

    Best purchase ever

    I've been wearing this every single day. It's become my go-to piece and I always get compliments!

    — Sarah M.

    Worth every penny

    Worth every penny

    The fit is perfect and the material feels so luxurious. I'm already planning to buy more colors!

    — Emma L.

    Exceeded my expectations

    Exceeded my expectations

    I was skeptical at first but this completely changed my mind. The quality is incredible!

    — Jessica K.

    Absolutely love it

    Absolutely love it

    This is hands down the best thing I've bought this year. So comfortable and stylish!

    — Olivia T.

    Can't recommend enough

    Can't recommend enough

    All my friends have been asking where I got this. The quality speaks for itself!

    — Mia W.

    How it works

    Loona uses a dual-action approach to lift your chest while instantly erasing back bulge.

    The wide, seamless back panel acts like a gentle eraser for back rolls and bulges, giving you a flawless look under tight tops. At the front, soft memory foam cups lift and separate your bust naturally. It stays perfectly in place all day, giving you the support of a wired bra with the feel of a bralette.

    THE SILHOUETTE

    Sculpted, Not Squeezed.

    Say goodbye to the "sausage effect" of tight bands and digging wires. Loona uses intelligent 360° compression to instantly erase back rolls and side bulges, creating a flawless, filtered look under your tightest clothes.

    It’s the lift of an underwire with the freedom of being naked. No metal, no adjustments—just a smooth, confident shape that stays perfect from your morning coffee to your evening wind-down.

    Shop the fit
    WIRE-FREE ENGINEERING

    Ditch the Metal. Keep the Lift.

    Traditional bras rely on rigid steel wires to force support. This creates a "cage" around your chest, leading to painful digging, red marks, and that desperate need to unhook the moment you get home.

    Loona offers a smarter path. We replaced the wire with structural Memory Foam that mimics the mechanics of a push-up bra. You get the same perky, rounded silhouette and gravity-defying lift, but with zero digging and zero downtime.

    Experience the difference

    INVISIBLE COMFORT

    The Bra That Disappears.

    Traditional bras create lumps, bumps, and visible lines that ruin your outfit. Loona is designed to vanish. With laser-cut edges and a seamless back, it hugs your silhouette and disappears under your tightest tees, silk blouses, or workwear.

    Get the support you need without the lines you hate. Whether you're presenting in the boardroom or commuting home, Loona stays completely undetectable—so the only thing people notice is your confidence.

    PERFORMANCE

    Support That Keeps Up.

    Your ambition doesn't pause for a digging underwire. Old-school bras distract you with slipping straps and painful pressure points, but Loona is built for momentum.
    By silencing the physical "noise" of discomfort, Loona clears your mental space. No adjusting, no "bra removal" relief needed—just pure, uninterrupted focus so you can crush your to-do list without fighting your clothes.
    Shop the daily essential

    The Industry Standard

    The "Cage"

    Traditional Wired Bras

    • Restrictive metal underwires
    • Creates visible back bulges & lines
    • Digs into ribs & shoulders
    • "Can't wait to take it off" discomfort

    The Loona Standard

    The "Cloud"

    Loona Wireless Shaper

    • Zero Wires: Structural memory foam support
    • 360° Smoothing: Instantly erases back rolls
    • Second Skin: Soft enough to sleep in
    • Invisible: Vanishes under tight clothing
    Personal Assistance

    Expert Guidance.

    Our pieces are designed to celebrate and adapt to your natural shape. For a flawless fit, we recommend using your most recent underbust measurement as your primary guide.

    Underbust Measurement Loona Size Ideal Cup Range
    68 - 72cmSmallA - C
    73 - 77cmMediumA - D
    78 - 82cmLargeB - DD
    83 - 87cmX-LargeC - E
    If you prefer a more relaxed, lounge-like feel, we suggest selecting one size up from your measurement.

    Imagine the support of a traditional bra without the presence of a single wire or seam. Loona is crafted to feel like a second skin, providing a gentle lift and a smooth silhouette that disappears entirely under your favorite silk pieces.

    Our garments are engineered with a high-performance moisture-wicking weave that encourages airflow. This ensures that even during extended wear, your skin remains cool and the garment feels incredibly light and effortless.

    The beauty of our seamless, laser-bonded construction is its invisibility. We have eliminated the bulk of traditional stitching, allowing our bras to sit flat against your body, creating a completely smooth line even under sheer or form-fitting fabrics.

    Luxury is in the details, including your privacy. Every Loona piece is delivered in a beautiful, unbranded outer mailer. Inside, you’ll find your garment housed in our signature laser-bonded protective sleeve—a thoughtful experience from the moment it arrives at your door.

    Absolutely. We have replaced abrasive threads and tags with a smooth, hypoallergenic weave and molecular-level bonding. This ensures that Loona remains non-irritating, even during all-day wear, making it a sanctuary for those with sensitive skin.

    To preserve the delicate shape and soft texture, we recommend a gentle hand wash in cool water. To keep the fabric pristine, always air dry in the shade and avoid the heat of a tumble dryer.

    We believe in support that lasts. By utilizing high-fidelity bonding instead of thread, we have significantly extended the lifespan of our garments. Our Melbourne-based design team oversees every step of production to ensure fair labor practices and a minimal environmental footprint.

    We ship every order with care from our home in Melbourne. For our local Australian guests, delivery typically takes 2–4 business days. International orders are handled with the same priority.